There are a lot of SEO consultants out there. How do you know which one is right for you? It can be hard to tell who is reputable and who isn’t. In this post, we’re going to give you some tips on how to find a good SEO consultant. We’ll also give you some tips on what to look for in an SEO consultant and what questions to ask before hiring one. So, if you’re looking for help with your SEO, keep reading!
How to find a good SEO consultant?
In this article, we are going to explain how you can find a reputable SEO consultant. We will also give you some tips on what to look for in an SEO consultant and some questions that you should ask before hiring one. So if you’re looking for some help with your search engine optimization, then keep reading!
There are a lot of people out there claiming to be SEO consultants.
How are you supposed to know which one is right for you? Here are some tips on how to find a good SEO consultant.
Look on Google and Yelp
The first thing you should do is take a look on Google. This site can be very helpful because it will give you an idea of which companies are reputable and which ones aren’t. On Google, you can type in your city’s name followed by the words “SEO consultant”. For example, if I lived in Chicago, I would type “Chicago SEO consultant” into Google. You could also use a tool like Moz Local to find local SEO consultants near you. If there are a lot of positive reviews for a company, then that’s usually a good sign!
Tap your professional network
You can also ask your colleagues, friends, family members, and other business associates if they know any SEO consultants that might be able to help you. You may even want to ask the person who manages your website if they have a good SEO consultant that they work with. Tap your professional network to find some reputable companies near you to help you out with your search engine optimization campaign.
Review online directories and review sites
Another thing you can do is take a look at some online directories and customer review websites, such as Yelp. You will notice that there are a lot of different companies on these kinds of sites. When taking a look at the reviews, pay attention to how well-written they are. Are they well-thought out or are they just a few sentences? Are they positive or negative? If there are a lot of positive reviews, then that’s usually a good sign!
Ask on social media groups
If you’re trying to find a good SEO consultant on social media, then we recommend checking out some Facebook groups and subreddits. You can post a call for help and ask people if they know any reputable companies that specialise in search engine optimization.
You can also take a look at Reddit if you’re trying to find some reputable companies. Just take a look at the comments and see what people are saying about this company. Remember to check out both positive and negative reviews before making your final decision.
Lastly, it’s important to have the right mindset when looking for an SEO consultant. It can be hard at first because you will want to hire somebody as soon as possible. However, chances are that you’re not going to find someone within the first week or two. Be patient! It will probably take a few weeks before you find somebody who is right for your business.
Look For Quality Communication
When you’re going to hire somebody, communication is very important. You should look for a company that replies in a timely manner and who provides well-thought out answers to your questions. When talking to potential SEO consultants, ask them how many clients they work with at the moment and if they would be able to dedicate enough time to your account. This is very important because you want to make sure that they won’t leave your website once it starts getting popular.
Remember, communication with your SEO consultant is vital to the development of your campaign. It’s important to find somebody who communicates well so that you can get the results you want.
Check Their References
When you reach out to a company, ask them for references from other companies they have worked with in the past. Try contacting these businesses and asking how their SEO consultant did, if they could dedicate enough time, etc. You can also check their website! A lot of SEO consultants will list their clients on their websites so that potential customers who visit their site can find out who they’ve worked with in the past.
When you’re going to interview a company, be sure to ask them a lot of questions so that you can further evaluate their communication skills. You should ask about their background and experience in this industry. Find out how many clients they work with till this day and if they’ll be able to dedicate enough time to your account. Ask them about their SEO techniques so you can see if they are up-to-date with the latest trends.
There are some important questions down below that you should ask from your consultant.
questions down below that you should ask from your consultant
They should make you feel like you can trust them
When you’re hiring somebody, make sure that you feel comfortable around them. You’ll be working with this person for quite some time so you should like their personality. Your SEO consultant should make you feel like they are reliable and trustworthy. If the conversation is awkward, don’t hire them! Hire somebody who you like and who you can communicate with well.
Don’t hire somebody just because they charge less money than their competitors. You should always go with the company that offers the best value for your dollar.
Test Their Industry Knowledge
If you want to evaluate a company’s knowledge of the industry, try asking them questions about recent news. For example, if somebody is talking about Google Panda or Penguin and its updates, ask them what they think about it and how they would approach fixing the problem with your website. It shows that somebody has been keeping up with the latest trends in the industry so they know what to do in case Google makes a change that can affect your website.
Make sure their answers are well thought out and that you’re comfortable with them. If somebody is giving you vague answers, it might be because they are not very knowledgeable about SEO. Remember, when working with an SEO company, you should only work with people who actually understand what SEO is and how to fix problems.
They should be honest with what you can expect
When you’re hiring somebody, it’s important that they are honest with you. They should be able to tell you what can realistically be achieved in the time frame you have set for them. It shows that they know their stuff when they give realistic expectations and when they aren’t overselling themselves or your website.
After all, you want to be told the truth about what can realistically be achieved in the time frame that you have set. It shows that they know their stuff when it comes to SEO and web development if they give realistic expectations.
ASK for samples of their work
Ask for some samples of their work so you can see what they have done in the past. If somebody is reluctant to share their work, it might be because they weren’t able to deliver for past clients. That’s not a good sign since you want somebody who knows what they’re doing and actually delivers on the promises that they make.
If the company is new and doesn’t have any references, you can ask for their portfolio to see what kind of work they usually do. This way you’ll be able to tell if they can provide good value for your money or not based on the kind of website design they usually create and if their websites were able to generate any sales.
Go to local MeetUps and networking events to meet SEO consultants
If you want to do some research about the company before working with them, go to local MeetUps and networking events. You can meet your future SEO consultants there and talk about your website needs. This way you’ll be able to determine if they are a good fit for you or not based on the conversation that you had with them. If they are available, you can even hire somebody who is at the event to work with your website.
Questions You Should Ask:
Here are some questions you should ask potential SEO consultants:
How Do They Link Build?
Ask them how they link build. If somebody is telling you that they will do “black hat” or “spammy” SEO, don’t hire them since they likely lack knowledge of the industry and what it takes to be successful. They might just waste your money instead of helping you improve your site!
It is also important to ask how long it will take them to build links. Some companies will say that they can help you get 5,000 links in just a month or so! That’s ridiculous since Google is now all about quality over quantity when it comes to link building.
Can you give a summary of your SEO process?
When you ask this question, you’ll be able to see if their SEO process is similar to what you have in mind or not. After all, the whole point of hiring somebody is so they can help bring your website up to speed with what Google wants your site to be! If the company isn’t on the same page as you are when it comes to how valuable your website is, they likely won’t be able to provide good value for the money that you’re spending.
What tools do you use for SEO campaigns?
Ask potential SEO consultants what tools they use for their “SEO campaigns.” They should be able to give you a list of the tools they will use on your website and on which tasks they will be used for. If somebody is not familiar with what SEO tools are and how to use them, hire somebody else!
If a company is telling you that they use a tool for everything, consider running away from them since it means they lack experience and probably won’t be able to provide good value for your money.
The more details SEO consultants give you on what tools they will use and how they will help your site, the better. If a company is saying “We have our internal tools!” that should raise a red flag since you want to know what they are doing to your website.
What is your experience with SEO?
Ask them what their experience with SEO is. If they have been around for a while and have worked on several websites from different industries, they definitely have the necessary experience to provide value for the money that you’re spending.
If they are fairly new to SEO, you might want to work with somebody else since it’s likely that they won’t be able to provide good value for your money.
Can you send me case studies for past clients?
Companies who are able to provide case studies about their past clients are usually successful. That’s because they have proven that they can take a website from zero to hero!
On the other hand, companies who don’t have any case studies to show you probably have not worked with many websites or are just wasting your time since they won’t be able to provide you with any value.
Do you have any conflicting clients with my business?
This is one of the most important questions you should ask SEO consultants. If they don’t know whether their clients are competitors to yours or not, it’s best that you hire somebody else to work with your website.
The reason why you need to ask this is because it will let SEO consultants know whether there’s a chance that they might unintentionally harm your business if they are doing something bad for their clients’ site. Of course, it’s unlikely that they would do anything behind your back, but you should still always ask them directly.
I don’t want to work with somebody who has competitor sites as their clients because it might be against Google’s policies and ethics of SEO. After all, you wouldn’t want somebody hurting your website, would you?
How long will it take to see ranking results?
Once again, the more details SEO consultants provide here, the better. If somebody tells you that it will take 1-2 months to see initial ranking results for your website, then there’s a good chance they’re legit.
On the other hand, if an SEO company tells you that they can rank your site in 1-2 weeks, then the chances are that they’re selling you snake oil. Generally speaking, it takes time to see any results when it comes to SEO. If somebody is promising good results within a shorter period of time, run away!
Will you share with me all changes you make to my site?
You should ask SEO consultants this question. If they say yes, it’s time to hire them since it means they are willing to provide you with value for the money that you’re spending.
If they say no, consider finding somebody else who is more transparent and is willing to prioritise your needs (and of course, share all changes they make to your site).
How do you communicate with clients?
You should never work with a company that is not willing to communicate with their clients. In fact, you should look for companies who have a customer service representative that speaks your language since it means they are serious about providing you the services that you are looking for.
What problems do you notice on our site?
This question is important because you should always ask companies to be specific about the problems they notice on your website.
The answer will help you find out whether the SEO consultants are worth their salt or not. If they can’t point out specific problems on your website, then you should consider finding somebody else who is willing to be more transparent with their services.
What is the cancellation policy?
Some companies will charge in full in case you decide to cancel their services in the early stages of your contract. This is not only unethical but it will also hurt your business in the long run, since you will continue paying for nothing once you realise they are not doing anything to help you with your website’s rankings.
As for cancelled contracts, some companies allow their customers to use the remaining time without any additional costs if they choose to stop working together. This is fine since you should be allowed to cancel the contract if the company isn’t doing anything for your website (although it should always happen within a reasonable amount of time).
What are your rates?
We all know that price is something that can’t be ignored when it comes to choosing a company. Of course, you have to look at the big picture and consider important factors such as quality of services provided by SEO consultants or even customer service representatives.
But looking at pricing alone doesn’t tell you anything about a company so you should always see what they’re offering and compare it with the prices. The last thing you want is to pay more for SEO services than necessary, so always look at the bigger picture and don’t be focused on just one aspect of a company’s business.
The bottom line is that there are many different types of companies who provide SEO services so it’s important to ask the right questions in order to make sure you’re hiring somebody who is actually interested in helping you with your business.
We hope you find this guide helpful in your search for a good SEO consultant. If not, just know that we are always here to help! Contact us today with any questions or inquiries and one of our team members will be happy to assist you. Good luck on the journey ahead!